Monday, April 20, 2020
Choosing a Professional Resume Writing Service in Dallas
Choosing a Professional Resume Writing Service in DallasIf you are looking for a professional resume writing service in Dallas that is capable of producing great results, then take your time and do not make any mistake. Try to take into consideration several things before hiring any company. If you know that they can meet your needs and expectations, then you need to start your search from there.Make sure you hire only those reputed and reputable companies who can meet your demands and expectations. There are many companies that you can hire and at first sight, you may feel it is difficult to make a decision. Well, one thing to keep in mind is that you do not hire a company just because they offer the best and top quality services but more importantly, it has to fit your budget. Thus, if you need top quality services then choose those companies who provide these services at the same time.Most of the companies today are ready to provide your needs and expectations. Their websites are very informative and you can read different articles about the company from the different review sites available on the internet. Besides, when you are looking for a particular company for your needs, you have to consider several factors like:Resume writing services in Dallas offer full-service support. These services include writing your resume, placing your resume online, creating a professional cover letter, updating your existing resumes, sending resume to companies, etc. You need to understand that these companies not only provide you with all the above services but also require a lot of hard work and commitment from you as well. So, this also means that you need to be sure that you can deliver your promise with utmost efficiency.Some companies take you for a ride and just send your resume to many companies without even providing you with their services. They use words like 'fast'quick', which implies that these companies can give quick and efficient services but in reality, it is your service thatis taking them so long. Also, these companies make it appear that their services are less expensive than others and you get what you pay for.Price is another major factor that you should take into consideration. The other factors that you should consider before hiring are the quality of the website, the credibility of the company, the number of years of experience, the work culture, the financial conditions, etc. In the world of internet marketing, sometimes these factors are not considered. Thus, you need to carefully check and evaluate the number of years of experience, the working culture and the financial conditions of the company before hiring them.Once you have decided to hire a company, the next thing to do is to make the right choice and avoid the company that requires you to pay more than the value of your investment. Thus, make sure you do proper research and check the company first before hiring them. Remember, there are many companies who may want to deceive you. Thus, always choose a company that offers honest and professional services.
Tuesday, April 14, 2020
A Walmart Executive Who Sold One of His Startups for $3 Billion Reveals How He Became Wildly Successful
A Walmart Executive Who Sold One of His Startups for $3 Billion Reveals How He Became Wildly Successful Marc Loreâs first big startup sold diapers before it was bought by Amazon for more than $500 million. But after it was acquired, Lore says he felt let down. âIt was this really depressing sort of moment where we didnât even want to go out for a drink,â Lore said on Business Insiderâs podcast, âSuccess! How I Did It.â âIt wasnât a celebration. It was sort of like mourning.â After Amazon he went on to found a competitor, called Jet.com, which he recently sold to Walmart for $3 billion in cash plus stock. Heâs had a number of reasons to celebrate, and now heâs the president and CEO of Walmart eCommerce in the US. And the stock is way up. On this episode of âSuccess! How I Did It,â Lore explains how he founded several companies with his childhood friends, and what made the Walmart deal different than Amazon. âSo when people say, âYeah, but you sold,â and I said, âWell, we sold the company, but we didnât sell out, which we did the first time.'â Some of Loreâs keys to business success are: Radical transparency with employees so they believe in your vision. Coming up with creative ways to launch your product (he gamified the launch of Jet.comby offering 100,000 stock options to a stranger, and got tons of people to sign up). Working with cofounders you like. Lore has started companies with the same childhood friend. Having a background in finance and a vision for a giant, multibillion-dollar opportunity to tackle. These can help you keep a startup afloat and raise venture capital. Choosing the right buyer if a company wants to acquire your startup. Lore says he felt depressed after selling Quidsi to Amazon but much better after selling Jet to Walmart. The key difference: He feels heâs a more integral part of Walmartâs organization, and his team isnât being left alone to operate without help. Following is a transcript, which has been edited for clarity. Alyson Shontell: We started our conversation by talking about how he grew up on Staten Island and went to Bucknell University. Marc Lore: Iâd always been an entrepreneur. In grammar school and high school I loved entrepreneurship. But when I went to college and was graduating â" this is in â93 â" there really wasnât this sort of tech community and startup community that there was now. I wouldâve loved that. But then it was sort of banking or law and medicine, things like that. I studied finance in undergrad, spent the next seven years working in banking as the market and the whole dot-com boom was sort of taking off right, and I sort of couldnât take it anymore. At one point, I knew I didnât want to be in banking. I knew that wasnât my calling. I wanted to be an entrepreneur. And so I found and contacted two of my best friends from grammar school, said, âHey, how are you guys doing seven years into your career? Do you want to start a company?â And, yeah, they both did. And so the three of us started The Pit. Shontell: The Pit was different than what youâre doing now; it was a trading company for sports cards, right? Lore: Yeah, it was meant to be a sports stock market where you can buy and sell professional athletes, like stock using the baseball card as a proxy for the athlete. So you never had to take delivery of the cards â" we just kept them in a vault â" and people would just trade them, buy and sell. We had market makers, we had price charts and ticker tape, and everything. It was really fun. It was a great experience. Shontell: The finance background is really valuable in entrepreneurship. Money, and dealing with money, and figuring out the finances â" if you donât know how to do that â" can be a really fast way for your startup to die. How do you think having that finance background has helped you in your business ventures? Lore: Thereâs a lot that has to do with financial planning, of course. But also financing the business is critical, and being able to sort of think through the financing rounds, and what it does to the share price, and what it does to investor returns, and understanding risk and reward. You know, I spent most of my career in risk â" financial risk. And so itâs no different, really, in the way venture capitalists think about the investment. Theyâre putting in money, and thereâs a small probability of a big outcome, and how do you create the right, you know, risk profile for the venture capitalists and be able to communicate it in a way that makes sense? I think thatâs a big part of raising capital. Shontell: The Pit wound up being successful. Itâs not easy to make a first startup or any startup successful, but it sounds like you guys were. And you exited either right around the time the bubble burst, for about $6 million? Lore: After the bubble burst â" nine months in. Shontell: Wow. Lore: The bubble had burst, and we never raised any venture capital. It was all from angel investors before that, to start this company. And weâre doing well, bubble burst, and we thought, âOK, time for the next round; letâs raise some venture capital.â And the whole market was just shut down â" nobody would even take a call. The whole thing had blown up, and then we got an offer from Topps, the baseball card, and Bazooka, the gum manufacturer, and we took it. How Lore founded Quidsi out of personal need Shontell: And so the next company was Quidsi, in 2005. Lore: Yep. Shontell: And that was again with a childhood friend â" was that the same one? Lore: It was Vinnie Bharara and Lax Chandra, the first business, and then me and Vinnie did the next business. Shontell: So whatâs it like to found a company with a childhood friend? I mean, youâve clearly made it work. Lore: Yeah, you know, itâs all about enjoying what you do on a day-to-day basis. And getting to come to work and build something and do it with your best friends is, you know, it makes it that much more enjoyable and fun. And thatâs why I do it; itâs almost entirely about the fun of the experience, and, like any experience, doing it with people you enjoy being around makes it that much better. Shontell: So it sounds as if the idea for Quidsi came out of personal need. At this point you have a family and you needed diapers. Lore: Iâd just had a baby â" first baby â" and, you know, itâs sort of a pain having to go out for diapers, usually last minute, and I was looking online, and there really wasnât any place to get good prices and fast delivery on diapers, which was kind of crazy. This was back, probably in 2003, 2004. Started doing some research and realizing that people thought about it â" obviously many, many people had thought about it â" but they said the economics didnât work, because the diapers are too heavy and bulky to ship. And theyâre already loss leaders. So if theyâre already loss leaders, then you have to pay all this money to ship these bulky things. You could never make money. Shontell: Whatâs a loss leader? Lore: Loss leader means products that retailers lose money on to drive traffic into the store. So like brick-and-mortar stores, they donât really make any margin on diapers, but it drives traffic into the store. Now, think about having to ship these big, heavy boxes; you could never make money. And that was sort of what weâd heard time and time again, and then we thought, âWait a second, why couldnât diapers be a loss leader for an e-commerce site in the same way they are for brick and mortar?â The loss profile might be different, but we would drive traffic and moms to the site, and then weâd sell them everything else, and that was sort of the thesis. And thatâs how it sort of played out. We lost money on diapers, we made money on other baby products, whether it be baby clothes or strollers or car seats, or baby care, stuff like that, and then we started selling pet stuff under a different domain, Wag.com, and drug-store-type stuff. And then toys and clothes, and in the end we had, like, 10 specialty websites that were kind of built off the back of this core demo, this mom who had a baby in diapers. Shontell: So how did you scale a company in 2005? This was a year after Facebook launched. It was not a viable source of people like it is now. So how did you get people on your site early on? Lore: We did, obviously, the basic e-com, like search-engine marketing, but there wasnât a ton of search-engine volume on diapers at the time. A lot of it was old-fashioned direct mail, billboard, and subway advertisements. We really focused on the big urban centers. And at one point had an incredible share in New York City and San Francisco â" thatâs where a good majority of our business was being done. Shontell: And you didnât have really have any e-commerce background before now â" now youâre a huge e-commerce name, but at the time â" Lore: Zero, yeah, nothing in retail whatsoever. And we started actually selling product, because it was self-funded in the beginning by Vinnie and myself, and we would just sell stuff online, and then go buy at BJâs and Costco and Samâs Club, and we really had to do that because Procter Gamble wouldnât sell us diapers direct. For at least two years they said no. They didnât think that was a viable business, so they werenât going to sell us, so we had to continue to buy from the club stores. Until the clubs eventually [realized] weâd clean them out. So many clubs would beg Procter Gamble to sell to us, because their customers were coming in and they werenât getting any diapers. And they couldnât stop us from buying it. And it was not until they called Procter Gamble and said, âPlease, would you sell to Diapers.com?â that we got it. That was sort of funny. Shontell: They would stop you in the store and be, like, âWho are you guys, and why do you keep buying all this?â Lore: Yeah, and weâd tell them. In the beginning theyâd say, âListen, hereâs the deal: Leave us some diapers, and weâll help you put it on the truck.â And so we did that for a while, and they were happy and we were happy, but we werenât getting and going direct. It was harder and harder to buy truckloads and truckloads of diapers, like, every week. So then we said, âLetâs take a different strategy here. Letâs clean them out and ask them to call Proctor and Gamble,â and the strategy worked. Lore decided to sell Quidsi, and regretted it Shontell: In 2009, thatâs the first time Amazon got on the radar. It sounds like a vice president was sent in to have lunch with you. Is that what happened? Lore: We did meet some executives from Amazon considerably early, a year or two earlier than when we sold, ultimately. Shontell: So what happened in that meeting? Because the way that the tale goes, Amazon began to kind of threaten you and be, like, âYou must work with us, or else weâll kill you on price.â Is that what happened, or has that just been blown up? Lore: Yeah, that has just been blown up. It expressed an interest in learning more, and it was a good conversation, and we said weâd stay in touch. They said if we were going to do anything, with anyone else, please let them know first. That was really it. It was a pretty standard conversation that one would have with the startup that you were interested in staying close to. Shontell: Was that interesting? Were you thinking about selling? Does an entrepreneur ever really not think about selling? Lore: At that point we werenât thinking about it at all. I mean, we were growing, doubling each year, having fun, really enjoyed coming to work, enjoyed the people we worked with, hiring great people. There was no interest whatsoever at that point. Shontell: You guys would do experiments on the site where you felt like Amazon was changing the price based on what you were doing: You would toggle the price on your site, and then youâd go watch Amazon toggle their prices to kind of undercut later. That has to be kind of daunting as a startup to be, like, âOh, my God â" Jeff Bezos is literally making his prices based on my company.â Lore: Yeah, my memoryâs sort of vague at this point, because itâs starting to approach 10 years ago. But I remember it being yeah pretty competitive, pretty intense, every day. It was a battle. Shontell: So how do you survive a big company that wants to play in your space? Lore: We sort of doubled down on the brand and the emotional connection, and just kept pressing the tiny little touch points that we did for customers that were differentiated so that it wasnât about price, so that even if we had higher prices weâd still have a very healthy business. And so thatâs what we did, and so after they did drop prices pretty significantly â" like, unheard of in diapers â" it didnât impact us as much as it did other people, including themselves. We didnât lose that much business â" we lost some, sure, but you could argue that what was left were the customers we wanted anyway. The people that were spending a lot of money on the site. It wasnât just about the price of diapers: They liked the service, they liked the brand, and everything we stood for in terms of the values and stuff. So actually, after that happened, we withstood that, we actually had a new sense of confidence that, âWow, weâve really built something here that goes well beyond price,â and thatâs really what a brand is, right? Itâs price-defensible. You canât beat a brand by just depending on price; thatâs what private labels do all the time. Same quality, lower prices doesnât mean that people still donât want Kelloggâs Frosted Flakes, because the brand has a meaning, right? Shontell: Eventually you did sell, for a hefty price. I think both Walmart and Amazon, it sounds like, were interested, and ultimately you went to Amazon for more than $500 million, a massive exit. So that is probably a game-changing moment in your life, right? Your last company had been sold for $6 million. This is like life-changing number, a life-changing thing for your company. How do you process that? How do you decide where to go? Lore: You think we wouldâve been celebrating, like, âWow, we just made enough money that we never have to work again,â that sort of thing. âFamily is set, grandkids are set,â and everything. And it was this really depressing sort of moment where we didnât even want to go out for a drink. It wasnât a celebration; it was sort of like mourning. Thatâs what it felt like. And it was really weird. We were like, âWhy do we feel so bad right now?â Like, we just sold this company and made a lot of money, and we just didnât feel great. Shontell: Why do you think that was? Lore: We had a real purpose. I think a lot of entrepreneurship is about, like I said, having fun building something, being empowered to make decisions and run, build your own unique culture, hire the people you want to hire, watch them grow and develop, and go on to bigger and better things, and learn while theyâre there. Itâs, like, thereâs a lot of benefit of doing it that go beyond dollars and cents. And I think that hit us, like, âHey, in this new structure, this new world, a lot of the things that made us happy are not going to exist anymore.â And so you start to realize thereâs not any amount of money that can buy your substantial drop in happiness, right? Thereâs really no price for that. I think thatâs we kind of realized. Itâs like, âHey, nothingâs really going to change.â We had a nice house, nice cars, clothes, food, like, we were living fine before. It wasnât like the money was going to suddenly bring us from poverty to sort of sustainability, right? And we knew weâd always be able to make money; we had good, you know, salary earning potential outside of this. So I guess the money really just didnât do it. And people ask, âWell, then whyâd you sell if you knew this beforehand?â We didnât exactly know how weâd feel, and we also knew at that time it was much harder to do $100 million and $200 million raises; nobody was really doing that back in 2010. I think the venture community was more skeptical at the time about what would happen in the future, how much more aggressive might they get things. And we were thinking that it would be a safer way to go, I guess, at the time. Shontell: So it wasnât long before you were thinking about the next thing. Lore: I learned a really good lesson: both how I approached acquiring companies, and also how I think about being acquired. I think traditionally what you hear when companies acquire companies, they say, âLetâs just leave the company alone, let them do what they were doing, donât mess with the culture. Of course there will be things that poke at it, but they will be really happy, because weâre not sort of interfering at all.â And that on the surface sounds pretty logical, but if youâre suddenly part of a bigger organization, and youâre left alone, it feels sort of isolating, and the acquirer feels like theyâre empowering because youâre doing exactly what youâre doing before, because you donât have the latitude to sort of operate completely independently. And at the same time, you know that thereâs a bigger mission and vision that you sit underneath that youâre not a part of. Itâs kind of like depressing, right? So, empowered to do what, exactly? Right? Like had Amazon said, âHey, donât leave them alone, give them the keys, they know baby, let them run baby for the whole mothership, let them drive this whole mom strategy.â Totally different. Wouldâve been excited probably, probably wouldâve gone down a different path completely. How Lore took on Amazon by founding Jet.com Shontell: So youâre almost too isolated. Lore: Yeah. And one of the things we did when we went out here at Walmart and bought these different companies, Hay Needle and Shoes.com and Mod Cloth. Weâre trying to empower the leaders to actually impact the overall organization. And thatâs hard to do, but empowering people, I think, is the magic, as opposed to isolating. And thatâs a lesson I learned, because I felt it, and now Iâm trying to use the lesson on myself here at Walmart. Shontell: So letâs go back to Jet for a second. So you come up with this idea. You and I actually met at a party, you were excited, you were like, âI got this idea on pricing and Iâve got this innovation on price, I think I can just get really low prices that havenât been seen before.â And what you were ultimately talking about was this company, Jet.com. So what was that innovation you felt like you had, where you could do something that hadnât been done before in e-commerce? Lore: When you think about what prices you can charge online, itâs directly correlated to what your costs are. If your costs are lower, you can charge lower prices, and a big portion of the costs are centered on logistics: shipping and fulfillment. And shipping and fulfillment are incredibly volatile on e-commerce transactions. Shipping could be just a few percent of sales or it could be 50% of sales; it really depends on the size of the basket, the weight of the items and things. If you were shipping something that was heavy, and low dollar value, like a $15 heavy bag of dog food, it could easily be $10 to ship that. Whereas you can pay $5 to ship, you know, $150 worth of apparel, right. Like, it changes dramatically. It also changes based on location and proximity to the customer. And I realized that everything was being priced to the average logistics cost, in general. And what I thought was, âCould we at Jet sort of untangle that and really make these costs transparent to consumers as they shop, and then empower them to make choices around saving money by pulling logistics costs out of the system?â And so, for example, in the easiest, most basic case, in a third-party marketplace, you go to buy in a marketplace and there is the seller with the best price. If that seller is located across the country, they get killed on shipping. If the customerâs located down the street, theyâre really happy. So shouldnât customers know that? And shouldnât the retail be able to change its pricing based on proximity? And so making that transparent is easy for an item, but at the basket level, if youâve got two things in your shopping cart â" like a bag of dog food and a dog bowl and you search for a dog leash â" surfacing products that can ship in the same basket from the same warehouse in close proximity is going to be way cheaper to ship than if the leash has to split-ship, like in a completely different package from a different place. And so we built these algorithms to do this in real time, and we created this concept of smart savings, where weâd give customers at the product level incentives to choose certain products over another, when the marginal cost to ship was lower. The result was bigger baskets, lower shipping costs, and ultimately the ability to charge lower prices. Shontell: And did you find that that ultimately worked? Adding a lot of transparency to shopping carts? Lore: It did. The basket size was higher, the shipping cost were lower. Yeah, it absolutely worked. Shontell: One of the original ideas you had was this $50-type Costco model where you had a membership and then, pretty soon after the launch of the company, you did away with that. Lore: We never actually launched it. We were trialing it early on. So my thoughts around competitive advantage is always, if you have a competitive advantage, see if thereâs ways to double down on it. And then we thought, âWait a second. If we charge for membership, charge customers $50, we donât have to make any profit on the products we sell, weâll just make our profit on the membership. So we could take prices down even further.â So sort of doubling down on an advantage we already had, that was the original thesis. And then as we got into it and we were testing early on â" this was really early on â" the economics just worked better to have more sales and make less margin and not charging membership than charge it. Shontell: I feel like sometimes founders start a company based on an idea and theyâre hesitant to say that it doesnât work, and do away with it. Was that a hard decision or was it just based on numbers? Lore: Not at all â" it was just really logic. You canât get married to these decisions at all. I mean, you have to be open, constantly rethinking. I think itâs one of the things that Iâm learning here being at a big company versus a startup. At a startup, youâre changing your mind so quickly because youâre processing information in real time. And as you get more information, itâs almost like machine learning. You get more information, you change your decision. You get more information, you change it again. You get more information, you change it again. And in a small company you can bring everybody along pretty easily, because thereâs, like, 10 key people, and theyâre sort of involved in every decision, and they sort of track, where in a really big company, itâs much harder to do that. And thatâs been a big challenge is just balancing that, you know, âGet information, adjust, move fast,â with the communication piece. I think thatâs always a challenge, and I âm learning that lesson and how to sort of deal with that every day. Shontell: So scale was really, really important, and you had a cool innovative thing that I didnât even know was possible to do, to gamify getting early signups. You offered 100,000 stock options, I believe, to whatever stranger was able to get the most people to sign up for Jet, before it really even launched. Lore: Yeah, we had an app with a ranking system, and the more people you got to signup, you can see where you ranked relative to everyone else. And it was like a fun competition; people liked to see their ranking go up and down depending on who they told. Shontell: But that brought in, what, hundreds of thousands of users? Lore: Hundreds of thousands before we launched, yeah. Before the stock was worth anything. Shontell: Those guys probably got a pretty good exit when you sold to Walmart. Lore: The top person is probably around $1 million. Shontell: Thatâs amazing. Well, thatâs a cool strategy. It seems like it worked really well. I guess Quidsi, you had raised a lot of money, but this one it seemed as if you were just, like, âLetâs go big really fast.â I think you raised something like $80 million before it even launched. Lore: It was $55 million in the seed round â" that was with the business plan. And then before we launched we did another $100 million. Shontell: You had a business plan? I feel like people donât do business plans anymore. Lore: No. We had a business plan. Shontell: I guess if you want to raise $55 million on seed round, then maybe have a business plan. What was the thought process behind that? Was it just, like, âWe need to get to scale really fast, and I need as much money as possibleâ? Lore: Yeah, being a mass merchant, scaleâs incredibly important. So we knew we had to spend a lot of money in marketing, and we knew we had to get big fast. And we needed to get and generate billions of dollars in revenue, and get on that sort of trajectory to get to a number where the business economics make sense. Shontell: If you can raise that much money pretty early on, it canât be just because youâre a great serial entrepreneur. How do you get investors sold, and employees sold on this huge vision that youâve got? Lore: Part of it is having the big vision and not being afraid to take risk and go for it. The asymmetric sort of risk profile of sort of the possibility of a big outcome, I think, is really key. Itâs just not that interesting to say, âWeâre going to spend the next five years and build a couple of hundred-million-dollar businesses,â like thatâs not that interesting from an investor standpoint. I think in terms of the financial planning, being meticulous about what the long-term plan looks like, what do the at scale economics look like, and how youâre going to execute and work backward from that. Right, so being really clear about âThis is what weâre going to do, then weâre going to raise more money, and then weâre going to create more value, and weâre going to do this.â That was a big part of it, too. How core values influence a company Shontell: I think that you had three philosophies when you were starting Jet. Trust, fairness, transparency. Lore: Yeah, those were our core values. Shontell: So easy to say, hard for some to do in practice. Lore: Yeah, this is another lesson I learned after doing a few companies. I wanted the values to be values that the company lived and exhibited in the way in which it operated and the moves the company made. And so a great example of that would be in terms of transparency: The company was very transparent with financial information, about how the company is doing. We created an app where people could follow along the daily performance of the company. We were transparent with salaries; everyone knew what everyone else was making in the company. Shontell: Like even you? Lore: Yeah. Shontell: Wow. Lore: Everyone. It was posted. It tied into the fairness where everybody at the same level in the company made the same amount. So whether you were a man, woman, doesnât matter, like everyone gets the same, and I thought that was really important that there wasnât any sort of weird unconscious bias happening, that everybody at the same level got the same amount. And when we hired somebody from the outside, we would basically size that person up and everyone would interview them and say, âYep, director.â And then weâd go back and say, âOK, everyone thinks youâre a director, go on LinkedIn, check out the other directors, we really feel like youâll feel like youâre a director. Hereâs what you make.â And people would say afterward, like, âI just really appreciated not having to negotiate, knowing that it was fair.â I think a lot of times people just want to know that itâs fair, right? Like, most companies you donât know what people are making, and then you find out, and then youâre like, âWait a second â" thatâs not fair.â Iâve heard that word over and over and over being used. We eliminate that, because itâs open, everyoneâs making the same, and so thatâs one example of how we live those values. Shontell: How interesting. Can you still do that at Walmart? Lore: No, we canât. Shontell: Itâs a massive company. Shontell: So pretty quickly into the company, first off, you get to a billion-dollar run rate, so you do scale really fast. But then, these offers come back. You have Walmart knocking on your door. What was it within a year of launching? Lore: Within a year, yeah. Deciding to sell a second time Shontell: So how did you weigh things at this time, going from an experience where you sell and you donât even want to get a drink with your cofounder because youâre kind of depressed, to this, where Walmart comes knocking? Lore: It was really interesting ⦠So I met Doug. Shontell: Doug McMillon, the CEO of Walmart? Lore: The CEO of Walmart. And we had a few discussions, and it was really in the beginning just about partnering. How can we work together? And we both realized that we shared a similar vision of wanting to create this e-commerce business that customers absolutely loved, and so we shared a similar vision, we were sort of building trust. And then at one point he said, âHey, we have the same vision, we both are looking to do the same thing. Do you think, given our assets, your assets and stuff, that working together, we have a higher probability of getting there faster?â And I just thought about it and felt, like, âYeah, definitely.â The assets of Walmart were incredible. I did feel like we can get there faster; I felt like we can do more; I felt like it would be fun. The one piece was I didnât want to go down this path that we did last time, which was, âHey, weâre going to let you do your thing.â Because I learned that lesson before. And Doug said, âNo, we actually want to give you the keys, and have you, your team, take the best of both worlds and drive this thing forward.â And so that was incredibly compelling at the time, and we built a lot of trust and realized at that point, like, that slight difference in sort of mentality meant everything â" that was the difference between being depressed and being really happy. And so when people say, âYeah, but you sold,â and I said, âWell, we sold the company, but we didnât sell out, which we did the first time.â We didnât sell out because the vision we had is the same. Now we can get there faster with a higher degree of certainty. And thatâs all it comes down to is, like, can you achieve the vision you had set out to achieve? Thatâs when it really clicked for me, I was, like, âWow, thatâs everything: You buy a company, you have to make sure that the vision is intact and can get there faster than they wouldâve on their own.â And if you can solve that, thatâs going to be super successful in the future. Shontell: Were you able to be transparent with the team as this was going on? Lore: Could not. It was really tough. We were super transparent, and for legal reasons we obviously couldnât talk about it. That was really, really tough. Even after it leaked, we couldnât talk about it, and that was tough. Setting priorities as a leader Shontell: Acquisitions are really easy to mess up, but it seems like everything has been smooth sailing, and stocks up 40%, youâre now running all things digital e-commerce at Walmart, CEO and president of Walmart.com. So what was the state of Walmart when you came in, and what was your first order of priorities? Lore: Early on, it was just to assess the organization and the structure and the people, and set a clear vision, make sure we have the right people in the right spots. Then, after the first six months, we started doing things to change the customer value, like going to two-day free shipping with no membership, launching easy reorder, and pickup discount, start to leverage Walmartâs unique assets. And did a few acquisitions to help drive some of the long-call categories, bought a couple of digitally native vertical brands, Bonobos and ModCloth, thatâs more about playing offense, and giving us access to unique assortment. And then we built Store 8, which was really about preparing for the future. We really wanted to help shape the future of retail, and I didnât want to have the same people thinking about the business today also thinking about the future, so we said, âOK, letâs segregate that from the rest of the business, call it Store 8, and weâll build startups.â Itâs a sandbox to kind of play around with potential innovation concepts. It was really to say, âNo, letâs treat it, like â" what startup would we build today that we think has a chance to change the future of retail? Whatâs the vision?â And thatâs what really got me excited about coming to Walmart. Shontell: Youâve got a long career ahead of you, but you have an impressive career behind you. If you were to give advice to someone who was a budding entrepreneur, kind of wants to take their first big swing, knowing what you know now, what would you tell them? Lore: I think the very first thing is that you want to surround yourself with the absolute smartest, most capable people that you possibly can, both hiring, also advisers and investors. Those relationships you make are not only helpful in the business youâre currently in but will be the next one and the one after and the one after that. And so if youâre going and willing to work super hard, and be tenacious, and take risk, and surround yourself with great people, then even if that business doesnât work out, youâll know pretty quickly, especially if youâre taking risk and being aggressive. And youâll take those learnings, take those relationships, and be able to start again from a higher platform. You keep wanting to move to a higher platform each time, right? I didnât know this at the time, but I was fortunate to make a lot of good relationships early, and those relationships stuck with me each venture that I did beyond that, right? So, Iâd probably say thatâs the most important thing. Shontell: Great. Well, Marc, thank you so much for your time. Itâs been fun. Lore: Thank you so much, Alyson. I appreciate it. This article originally appeared on BusinessInsider.com.
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